Author Joel Postman’s presentation on social media for small businesses – the video

July 1, 2009

UPDATE: Joel sent me his excellent PowerPoint presentation. You can download it here.

If you missed Joel Postman’s June 24 presentation at The Satellite, “Social Media: The Latest Get Rich Slowly Scheme“, you can watch the video online. Thanks to Michael and Michelle of UnRadio for producing the video.

We’re on Yelp (and Facebook, and Twitter)

June 3, 2009

If you haven’t had a chance to check us out, I just added us to Yelp. If you’ve had a chance to visit the facility, we’d love it if you’d write a review.

We’re also on Facebook, Twitter and Flickr. Let us know what you think!

Who’s driving Highway 17?

May 20, 2009

The data is a couple of years old, but Greg Larson’s study of Highway 17 commuters still rings true today. The study, completed in September 2007, reported that long trips into Silicon Valley generated substantial auto emissions, that Santa Cruz County residents spend a significant amount of time on the road and that while the high paying jobs are over the hill, people want to work closer to home. Larson, who is now the Los Gatos City Manager, compiled the data for Santa Cruz Planning & Community Development with support from the city Economic Development & Redevelopment and Santa Cruz Next. Some of the highlights of the report include: Nearly half of commuters travel to San Jose, Santa Clara and Milpitas One-third commute even further to Sunnyvale, Cupertino, Palo Alto and surrounding cites Nearly two-thirds have lived on this side of the hill for 10 years or more and nearly 75% are homeowners The average commute time is two hours per day One third are in their 40s, one third are 50 or order and less than a third are under 40 Nearly half work in high tech and more than two-thirds have been commuting more than five years And, lastly, More than 25% would like to work locally “even if the pay/work is not quite as good” and most of the rest would work locally “if the pay/work is equal or better” For those commuters who are on Twitter, consider following @hwy17traffic, a repeater set up by @jonassink that aggregates Tweets and CHP updates on the daily commute.

Know your social media consultant

February 6, 2009

With all the talk of social media benefits to businesses, there’s remarkable little on how to go about determining whether someone who claims to be a social media expert can deliver on their promises.

Suw Charman-Anderson with Corante’s Strange Attractor blog has a great post today on what to look for in a social media consultant: “How to tell if your social media consultant is a lemon.”

Samir Balwani writing for Mashable also has a great post on 10 of the Smartest Big Brands in Social Media. I’m partial to what StarBucks is doing in allowing its customers to make suggestions and have them rated by other customers.

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