Know your social media consultant

February 6, 2009

With all the talk of social media benefits to businesses, there’s remarkable little on how to go about determining whether someone who claims to be a social media expert can deliver on their promises.

Suw Charman-Anderson with Corante’s Strange Attractor blog has a great post today on what to look for in a social media consultant: “How to tell if your social media consultant is a lemon.”

Samir Balwani writing for Mashable also has a great post on 10 of the Smartest Big Brands in Social Media. I’m partial to what StarBucks is doing in allowing its customers to make suggestions and have them rated by other customers.

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